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About Us

Since opening its doors in 1984, First Insurance has been providing trusted insurance products to businesses and individuals in the Alexander City and Alabama area.


With a staff that has over 67 years of insurance industry knowledge, First Insurance is your most experienced local provider of quality commercial and personal insurance products. First Insurance backs this experience with outstanding customer service, as well as morals and values rooted in the Christian faith. We want to learn everything we can about you so we can serve as your trusted advisor.


A member of National Insurance Agency Alliance, Strategic Insurance Agency Alliance, and  Alabama Insurance Alliance, we have enhanced access for marketing and serving your needs. This relationship provides you with a depth of resources without being lost in a sea of clients. No matter what type of insurance coverage you need, our professionals will spend the time with you to better understand and meet your specific needs.

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Mission | Value | Goals | Vision


Our Mission

At First Insurance, our mission is to empower individuals, families, and businesses to navigate life's uncertainties with confidence. We are committed to providing exceptional, client-centric insurance solutions that safeguard your present and protect your future. Your trust in us is the cornerstone of our mission. We stand ready to protect what matters most to you, today and tomorrow.

Our Values

Client-Centric Focus: Placing the needs and interests of clients first, offering personalized solutions, and maintaining a strong commitment to customer satisfaction.

Accountability: Taking responsibility for actions and decisions, ensuring that promises are kept, and delivering on commitments.

Integrity: Conducting business with honesty, ethics, and transparency is essential in building trust with clients and partners.

Adaptability: Remaining flexible and open to change in an ever-evolving insurance landscape.

Our Goals

Deliver Tailored Coverage: We pledge to listen, understand, and assess your unique needs. We strive to offer insurance solutions that are customized to your individual circumstances, ensuring you have the right coverage for the right moments in life.

Offer Unbiased Expertise: As an independent agency, we are dedicated to providing objective, honest, and transparent advice. We work tirelessly to identify the most suitable policies from a diverse range of trusted carriers, putting your interests first.

Build Trusted Relationships: We believe in fostering enduring relationships with our clients. This means being there for you during the big life changes and the everyday questions. We're your dependable partner for all things insurance.

Educate and Empower: We are dedicated to simplifying insurance, ensuring you understand your coverage fully. We're here to educate, provide resources, and empower you to make informed decisions about your insurance protection.

Our Vision

To be the independent insurance agency and risk management resource of choice for individuals and businesses by offering quality individualized insurance solutions with an honest, thoughtful, problem-solving approach, and customer service that surpasses expectations.

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